If you’ve ever sat staring at the LinkedIn post box thinking “I should post something, but I have no idea what”… you’re not alone.
Posting on LinkedIn can feel like shouting into a void, or worse — like you’re copying what everyone else is doing just to keep up.
So how do you create content that feels like you and actually attracts the right people?
Start with Themes, Not Topics
Instead of asking, “What should I post about today?” — ask: “What do I want to be known for?”
Pick 3–5 content themes that feel true to you and relevant to your work. Some good examples:
- Behind the scenes: how you work, what you’re learning, how you support clients.
- Values & beliefs: what matters to you and how that shows up in your business.
- Client stories or results (with permission).
- Practical tips or short insights related to your service area.
- Personal moments that reflect your journey.
Let Go of “Professional” Perfection
LinkedIn has evolved. It’s not just a CV platform. It’s a place for human connection.
So no — your posts don’t need to be polished, jargon-filled, or corporate.
In fact, the more you you are, the better they land.
Try:
- A photo of your workspace and how you start your day.
- Sharing a moment when something didn’t go perfectly — and what you learned.
- Talking about what you wish more people understood about your work.
Build a Posting Rhythm You Can Stick To
You don’t need to post daily.
Start with 1–2 posts per week. Pick a day and stick to it.
Batch your ideas in advance — use a notes app or voice recorder to capture ideas when they come. Then, on your content day, just write them up.
My LinkedIn Like You Mean It guide has loads of prompts to make this easier — grab it here: https://heroes.kapowme.com/linkedin-like-you-mean-it
Visibility Without Burnout
If you’re feeling stuck, try these:
- Commenting with intention. Your comments on others’ posts show up in your network’s feed. Make them meaningful.
- Repost with context. Share a great post and add your take.
- Reshare your own stuff. If a post did well three months ago, reuse it. Most people didn’t see it the first time.
And if you want structured support to build your rhythm?
Check out my mini course: LinkedIn That Actually Works.
It’s no-faff, no-fluff — just the exact steps to get a profile and content plan that does what it should: attract the right people.
https://heroes.kapowme.com/linkedin-that-works
You see, LinkedIn doesn’t reward perfection — it rewards presence.
You don’t need to sound like everyone else. You just need to sound like you, consistently.
So start simple. Start small. Start where you are.
Use the guide. Join me at Content Creation Club to work on your posts. And when you’re ready to go deeper, I’ll see you inside the mini course.