I quite often get asked why KAPOW! is called, well, KAPOW!.
It’s not just about my love of all things superhero orientated (and I’m not bothered if they are DC/Marvel or whatever, I just love all that stuff. Seriously. I do.), but it’s also about my passion for helping business owners do business better.
I’ve been running my own business in one way or another since 2001. September 11th, 2001 to be exact. I was working full time as an IT trainer for a company near where we lived at RAF Odiham, and hearing about the attack on the twin towers, realising my husband was about to have to go off and fight a war, and wondering what on earth was going to happen, made me realise I absolutely loathed my job.
So the only sensible thing to do was quit & set up my own business in one of the most chaotic and dramatic weeks of my life. Which I did. Over these last 20 years I have had some amazing successes, and had some monumental fails. Running your own business is hard work, there is no manual, and there is definitely no safety net when you are the one person in your business doing all the jobs.
I love helping people, and, by combining that with more years than I would like to think about experience as a learning & development professional, led me into business coaching and I’ve never looked back.
I wanted a name for my coaching business that would reflect my passion for motivating people, for helping them be the best version of themselves, for guiding them to create a fabulous personal brand that they are proud of, and for bringing all these skills & talents into their businesses.
I wanted a name for my business that reflected my passion for helping business owners find their superpowers. And for helping them put those to work in their business.
KAPOW! seemed to fit the bill nicely!
But it isn’t just a random comic book word with no relevance to what I do – each letter represents an element of what coaching can offer, or help promote.
P is for Personality
Here’s a news flash. You are NOT going to be everyone’s cup of tea. Not everyone will love your business/products/services.
And here is another news flash - that is a GOOD THING!
People buy from people – we all know that – but what people are buying into is YOU. So you need to be completely authentic in the way you do business. Your personality needs to shine through in everything you do.
When we start out in business, we often get clobbered by the idea that you have to act a certain way, talk a certain way, network a certain way, blah, blah, blah.
Bollocks.
If you are trying to be something you are not, it shows. It shows across the whole of your business because it just doesn’t align with who you ARE.
That’s why developing a strong personal brand that people identify with, believe in and want to be aligned with is so important when you are in business. It’s a major part of how I help people through business coaching – by helping them get themselves, their brand & their business all aligned and going in the same direction.
Your personality, or your personal brand is what sets you apart from your competitors.
It’s what makes you unique. It’s your competitive advantage, your secret sauce.
It’s so much more than what you sell or what you do. It’s about who you ARE.
Your personal brand is what people say about you when you are not in the room – but here’s newsflash number 3 – you can control that dialogue.
And I can help you with that.
Understanding how to bring your personality into your business is key to your success. A certain type of person LOVES AND ADORES you & your business & I can help you find them. The first step is to book a taster session with me.
This month, I am offering everyone who books, or who has had a free taster session with me the opportunity to have their first month of coaching completely free. All I ask is that you stay on the programme for at least 3 months. That’s it. No other small print, catches or hidden costs. Just your first month free of a minimum 3 month plan and let’s see where it takes you! You can take up a 30 minute, 60 minute or 90 minute package on this offer – full details of each are here on my website.
Still not sure? Take a look at what one of my clients had to say after a recent session:
I know that I can help you move you, your brand and your business forward. If you are ready to take that next step then hit the button and book your session now!